I started speaking at events like chamber of commerce small business luncheons, women's groups, sales meetings and leads group meetings about 3 years ago. I found that by doing so, it really catapulted me into more of an expert role in my industry. People looked to me as more of the go-to person for marketing in their area plus I got a lot more free publicity in the local papers and business journals.
Speaking can be a challenge for many in regards to the following:
- Who do you speak in front of?
- How do you initiate a speaking gig?
- How do you prepare for a speaking presentation?
- How do you know what topics are of interest?
- How do you capitalize on the publicity you could potentially receive?
- How do you promote yourself during the talk?
- What do you bring or handout to promote yourself?
- How do you follow up after a speaking gig?
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