Let’s look at five link-building strategies that can help you get noticed

But when you find yourself stuck in the link-building mode, don’t think you’re limited to writing link request emails and pitches. In fact, there are plenty of other ways to get links back to your website. All it takes is a little creativity.

Let’s look at five link-building strategies that can help you get noticed:

Help a Reporter Out

Literally. Help A Reporter Out (HARO) is a free service that connects companies and industry experts with journalists who are looking for sources for their news stories. If you have something to share about your industry, you should sign up for an account. Once you do, you’ll receive a daily list of queries from journalists. When you find one that’s appropriate for your expertise, you can send a response to the reporter that includes your name, your credentials, and a link to your website.

If your response suits the story, you may get a mention and, possibly, a link to your website. Granted, the link may be a nofollow, but it’s still a touchpoint that allows people to link back to your site. Plus, showing that you have industry knowledge helps you build trust in your brand.